# of Respondents
% Leasing
% New Auto
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EXPERIENCED BUYERS

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LIVES IN TOP 3 PREFERRED MARKET
AGE
HOUSEHOLD INCOME
CUSTOM DEMOGRAPHIC GROUPS
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AVG TIME SPENT IN CAR
SELF REPAIRS
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AVG DRIVING DISTANCE
>19 miles




5 -9 miles




10 - 19 miles




< 5 miles



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> 44 min.



30 - 44 min.



20 - 29 min.



< 20 min.


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Advanced
Repairs




Simple
Repairs





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STANDARD DEMOGRAPHIC GROUPS
FIRST TIME BUYERS

Auto Buyers Snapshot
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