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Those willing to spend more on a product or service that is more ethical than a cheaper option
(By Age)
Have stopped using a brand as a result of learning something negative about them in the news
(By Age)
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Consumer reports on if a company had been able
to win them back after a scandal
Percentage of those won back after a scandal
(By Age)
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Company efforts that were attributing factors in the decision to give them another chance
How important it is that a product or service share your values
Researched ethical standards before a purchase on the following products:
(By Gender)