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May 2020
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In this new digital era, car buyers are less influenced by ads and more influenced by research, reviews, and transparency.
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Demand for in-car technology vs. driving performance
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How are consumers influenced ?
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Top online resources
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Opinions on buying vs. renting
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Performance
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In-car technology
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Search
Retail Sites
Parts Sites
Brand Sites
Auto Sites
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Owning a car is no longer a status symbol
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AGREE
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Owning a car is less appealing due to high maintenance costs
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AGREE
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Income
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Upper
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Ethnicity
Caucasian
African-American
Hispanic
Other
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Age
Youth
Adult
Older
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Family Size
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Gender
Female
Male
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Consumer Research Study | Survey Date: 12.12.17
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Who are our Customers?
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