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December, 2018
December, 2018
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RadDatePicker
RadDatePicker
Open the calendar popup.
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December, 2018
December, 2018
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Household Income
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Under $20,000
$20,000 - $30,000
$30,000 - $40,000
$40,000 - $50,000
$50,000 - $75,000
$75,000 - $100,000
$100,000 - $150,000
Over $150,000
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In this new digital era, car buyers are less influenced by ads and more influenced by research, reviews, and transparency.
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Demand for in-car technology vs. driving performance
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How are consumers influenced ?
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Top online resources
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Opinions on buying vs. renting
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Performance
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In-car technology
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Search
Retail Sites
Parts Sites
Brand Sites
Auto Sites
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Owning a car is no longer a status symbol
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AGREE
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Owning a car is less appealing due to high maintenance costs
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AGREE
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Income
Lower
Middle
Upper
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Ethnicity
Caucasian
African-American
Hispanic
Other
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Age
Youth
Adult
Older
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Family Size
1
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3
4+
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Gender
Female
Male
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Consumer Research Study | Survey Date: 12.12.17
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Who are our Customers?
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