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In this new digital era, car buyers are less influenced by ads and more influenced by research, reviews, and transparency.
Demand for in-car technology vs. driving performance
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How are consumers influenced ?
Top online resources
Opinions on buying vs. renting
Performance
In-car technology

Search
Retail Sites
Parts Sites
Brand Sites
Auto Sites
Owning a car is no longer a status symbol
AGREE
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Owning a car is less appealing due to high maintenance costs
AGREE
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Income
Lower
Middle
Upper
Ethnicity
Caucasian
African-American
Hispanic
Other
Age
Youth
Adult
Older
Family Size
1
2
3
4+
Gender
Female
Male

Consumer Research Study | Survey Date: 12.12.17
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Who are our Customers?