Loading Dashboard
Edit Expand Settings Word Cloud Settings Export
Edit Expand Settings Word Cloud Settings Export
Edit Expand Settings Word Cloud Settings Export
In this new digital era, car buyers are less influenced by ads and more influenced by research, reviews, and transparency.
Demand for in-car technology vs. driving performance
Edit Expand Settings Word Cloud Settings Export
Edit Expand Settings Word Cloud Settings Export
How are consumers influenced ?
Top online resources
Opinions on buying vs. renting
Performance
In-car technology

Search
Retail Sites
Parts Sites
Brand Sites
Auto Sites
Owning a car is no longer a status symbol
AGREE
Edit Expand Settings Word Cloud Settings Export
Owning a car is less appealing due to high maintenance costs
AGREE
Edit Expand Settings Word Cloud Settings Export
Edit Expand Settings Word Cloud Settings Export
Income
Lower
Middle
Upper
Ethnicity
Caucasian
African-American
Hispanic
Other
Age
Youth
Adult
Older
Family Size
1
2
3
4+
Gender
Female
Male

Consumer Research Study | Survey Date: 12.12.17
Edit Expand Settings Word Cloud Settings Export
Edit Expand Settings Word Cloud Settings Export
Who are our Customers?