Weight Variable = Weighting, Confidence Level = 95%
| Market breakdown |
Total | Buyer | Potential buyer | Rejector |
Market breakdown |
Sample Size | 6,067
| 4,453
| 939
| 676
|
Buyer | 73%
| 100%
| 0%
| 0%
|
Potential buyer | 15%
| 0%
| 100%
| 0%
|
Rejector | 11%
| 0%
| 0%
| 100%
|
Craft Segment |
Sample Size | 6,067
| 4,453
| 939
| 676
|
Rejectors | 11%
| 0%
| 0%
| 100%
|
Low level traditional | 3%
| 4%
| 2%
| 0%
|
Nascent buyer | 15%
| 0%
| 98%
| 0%
|
New entrant | 23%
| 31%
| 0%
| 0%
|
Gen Z Mainstream | 5%
| 7%
| 0%
| 0%
|
Millennial Mainstream | 12%
| 17%
| 0%
| 0%
|
Mature Mainstream | 8%
| 12%
| 0%
| 0%
|
Early Mainstream | 11%
| 15%
| 0%
| 0%
|
Adventurer | 4%
| 6%
| 0%
| 0%
|
Proto-collector | 6%
| 8%
| 0%
| 0%
|